September is Life Insurance Awareness Month and I want to make it a celebration of life. When we our clients think of life insurance, they tend to focus on morbidity. Instead, lets view insurance differently this year. We need to refocus our approach for this year’s awareness campaign and celebrate life. After all, that’s what life insurance does. It is our way of leaving our imprint on life. It is one way we can be sure we are remembered for generations to come. It is one way we can pay tribute to the life we lead.